As you may know, I started this blog as a class assignment. That doesn’t mean I won’t occasionally ramble on about an unassigned topic. I enjoy a good rant.

For over a year I served as Public Relations Chair for my residence hall council. My love for persuasive communication and out-of-the-box thinking led me to create some interesting advertisements for our planned events. Personally, I despise reading (ironic since you’re reading this now). My philosophy in creating ads became “more pictures, less words.”

Marketers understand that. Their job requires them to grab attention, and visuals do just that. Some marketers tried other avenues, ramping up the volume on their commercials. That also worked, but Congress stopped that not too long ago with the CALM Act. With auditory channels regulated, Teddy Roosevelt’s words of wisdom hold more true than ever.

“Speak softly, and carry a tiny sapling.”

Jeter gets it. ->

All about aesthetics

(The answer is yes, I spent an hour on GIMP cutting out Jeter and a tree.)

Aesthetics is not only a cool word but also a cool concept.

Aesthetics is essentially the study of all things pleasing to the senses, and, more specifically, things pleasing to the eye. People are drawn toward things they see as pretty. An entire job market exists purely to improve people’s own appearances. Everyone is shallow, and it’s okay.

I’ll talk more about physical appearance in later posts. For now, I want to talk about some of the visual effects marketers use to create compelling advertisements.

Photography follows a basic principle known as the rule of thirds. As that article states, studies demonstrate that people focus on four points around the center of a photograph, not the center. If you want to grab someone’s attention quickly, you put the most important images in those areas. Look at the picture of Derek Jeter again.

Ads also need to consider colors. Choosing the correct colors can grab someone’s attention or make your image forgettable. Brighter colors stand out better.

Take a look at the picture on the left. The top image shows some flowers. The bottom image shows the same flowers under ultraviolet light. That’s what bees see. While people can’t see UV light, we act as if we can. Notice how the originally green leaves disappear behind the exotic white and red of the petals.

Psychology states that certain ideas associate with certain colors. Here’s a list of the main colors and some basic ideas they pair up with:

  • Red: passion and speed. Fun fact: red also increases appetite, which is why restaurants often have red logos.
  • Orange: energy
  • Yellow: happiness and warmth
  • Green: life, springtime and tranquility
  • Blue: tranquility and cold
  • Purple: royalty/wealth

That’s all for today! As usual, all of the ideas expressed here are my own opinions, etc., and other legal stuff. I should really write this on the “About” page for this site so I don’t have to put it at the end of every post. I love to hear your comments! They make me feel special. Also, you should follow my blog (link found on the home page) and follow me on Twitter.

Peace. ~Matt