April 2012


Hair. It’s all around our heads, or in my uncle’s case, slowly disappearing. We wear it different ways: spiked, flat, long, short, curly, straight, etc., but any way you choose to do your own ‘do, it makes a statement. Here are some things you may or may not know you’re communicating to others:

1. Color

It’s no secret that color communicates a lot. You always hear about the dumb blonde or the temperamental redhead. A study was done at my sister’s college on how people perceive girls with different hair colors. Not surprisingly, most of the stereotypes held. Luckily, they weren’t all negative. Yes, redheads were considered the most temperamental, but they also ranked highest in passion.

Brunettes were rated smartest with blondes coming in at the bottom. Sorry, golden-haired angels. However, on the exact opposite end of the spectrum blondes were considered the most fun and social while brunettes were shunned to being the wallflowers of a party.

Hair color means even more than this. Take a look at this article by a stylist for Marie Claire. Dark hair carries an air of mystery. Blonde hair brightens up the face and accentuates facial features. Either way, color always attracts attention.

2. Texture

Straight or wavy? Fluffy or flat? No, I didn’t have a better word than fluffy. I think it fits nicely.

If we’re looking at texture, there’s an interesting trend over the past few decades. If you were alive during the 80s, I’m sure you remember big hairstyles with plenty of this stuff. How could you forget? But over the past 30 years hairstyles have gone from lavish to simple with an emphasis on being touchable.

Alessandra Ambrosio is one of the top five highest paid models in the world and for good reason. In the top picture, she shows off flat hair (well, blown by some magical wind). It’s essentially… perfect, for lack of a better term. What I mean is think of a lake in the mountains of Colorado. On a day without wind, the water is completely still. Everything is tranquil. It seems like a sin to disturb the surface. Flat or straight hair provides that untouchable sensation. Since people naturally want what we can’t have, it’s very attractive.

On the other hand, same model, different hairstyle. The frizzy look is much more approachable. While attractive is a good thing, sometimes you may want to try the messed up look for other purposes. Not those purposes. Unless you really want to. Talk about prescribing reality with this picture…

3. Length

When Emma Watson made the switch to the “boy” cut, people were shocked. Hair length has served as a signal of gender for ages. The military requires short, tidy hair (if any at all). This dates back thousands of years. If you have no hair, it can’t be pulled in a fight. That’s why shorter hair is traditionally masculine. And since short hair is masculine, long hair has been considered feminine purely because it’s the opposite.

Hair length also carries some other meanings. When a fugitive wants to alter their appearance, they trim their hair first. Cutting off long locks changes our identity. Like that article said before, people get what Kyle White refers to as the “breakover.” Shorter hair shows off a free spirit.

That’s not to say long hair is bad. Long hair is impressive. You can style it many different ways. Long hair is more approachable than short hair, so if you just want to fit in, long hair is the way to go.

That’s all for today!  If you’re looking for some tips on making your own hair look better, check out my page for girls and for guys. What are some interesting, crazy, or really pretty hairstyles you’ve seen? Leave a comment below!

Peace. ~Matt

As you may know, I started this blog as a class assignment. That doesn’t mean I won’t occasionally ramble on about an unassigned topic. I enjoy a good rant.

For over a year I served as Public Relations Chair for my residence hall council. My love for persuasive communication and out-of-the-box thinking led me to create some interesting advertisements for our planned events. Personally, I despise reading (ironic since you’re reading this now). My philosophy in creating ads became “more pictures, less words.”

Marketers understand that. Their job requires them to grab attention, and visuals do just that. Some marketers tried other avenues, ramping up the volume on their commercials. That also worked, but Congress stopped that not too long ago with the CALM Act. With auditory channels regulated, Teddy Roosevelt’s words of wisdom hold more true than ever.

“Speak softly, and carry a tiny sapling.”

Jeter gets it. ->

All about aesthetics

(The answer is yes, I spent an hour on GIMP cutting out Jeter and a tree.)

Aesthetics is not only a cool word but also a cool concept.

Aesthetics is essentially the study of all things pleasing to the senses, and, more specifically, things pleasing to the eye. People are drawn toward things they see as pretty. An entire job market exists purely to improve people’s own appearances. Everyone is shallow, and it’s okay.

I’ll talk more about physical appearance in later posts. For now, I want to talk about some of the visual effects marketers use to create compelling advertisements.

Photography follows a basic principle known as the rule of thirds. As that article states, studies demonstrate that people focus on four points around the center of a photograph, not the center. If you want to grab someone’s attention quickly, you put the most important images in those areas. Look at the picture of Derek Jeter again.

Ads also need to consider colors. Choosing the correct colors can grab someone’s attention or make your image forgettable. Brighter colors stand out better.

Take a look at the picture on the left. The top image shows some flowers. The bottom image shows the same flowers under ultraviolet light. That’s what bees see. While people can’t see UV light, we act as if we can. Notice how the originally green leaves disappear behind the exotic white and red of the petals.

Psychology states that certain ideas associate with certain colors. Here’s a list of the main colors and some basic ideas they pair up with:

  • Red: passion and speed. Fun fact: red also increases appetite, which is why restaurants often have red logos.
  • Orange: energy
  • Yellow: happiness and warmth
  • Green: life, springtime and tranquility
  • Blue: tranquility and cold
  • Purple: royalty/wealth

That’s all for today! As usual, all of the ideas expressed here are my own opinions, etc., and other legal stuff. I should really write this on the “About” page for this site so I don’t have to put it at the end of every post. I love to hear your comments! They make me feel special. Also, you should follow my blog (link found on the home page) and follow me on Twitter.

Peace. ~Matt

ImageReality is all about perception. If you believe something is true, then it’s true in your world until proven otherwise. I had a conversation with my dad earlier today about my future career in marketing. Being a little narcissistic, I claimed that I will one day turn my brand name into a dictionary word. There’s a fine line between being a visionary and delusional, and it’s whether or not you succeed.

But some companies have already filtered their way into our reality. When’s the last time it dawned on you that a Band-Aid isn’t an actual thing? Googling is really researching on the internet. No greater marketing exists than prescribing a reality which can only sustain itself with the help of your brand.

The Apple epidemic

CBSNews.com hosts an article naming 10 companies with insanely great marketing. In my opinion, it’s incredibly accurate.

Of course, topping the list is one of the fastest-growing companies in the world, Apple, Inc. How is Apple growing so rapidly? Yeah, it’s a rhetorical question.

Image

“There’s an app for that.”

Apple has made fantastic strides in posing their products as necessary for small business owners. They market versatility and utility at the same time, which, for these entrepreneurs, means more flexibility. In the world of a small business owner, small business withers and dies without Apple technology.

They haven’t stopped there. Apple is slowly carving it’s name into all computer technology with the invention of the app. Someone very clever realized that the company shares their first three letters with the word. It’s technically a program, but all handheld or touch-screen devices are either downloading apps or doing it wrong. And Apple’s motto is so simple and catchy, too! Unfortunately, no app actually exists for printing counterfeit money, digging graves, or wiping after going to the bathroom.

You can’t spell “friendship” without “social networking”

Social media expands more rapidly than Charlie Sheen’s ego. With so many possible ways to connect to people, social media outlets need to make themselves stand out from the competition. Facebook dominates the competition having several verbs created in its likeness. Does anybody even remember Myspace? (If you answered no, click the link. It shocked me.)

Twitter goes above and beyond the call of duty. Rather than waiting for people to catch on and invent verbiage, Twitter developed its own culture. An account is a twitter, a message is a tweet, and posting messages is tweeting. If you don’t speak the lingo, your only excuse is geriatrics.

[Cliché segway here.] Follow me on Twitter. You should also follow my blog; there’s a link on the home page.

All of the ideas expressed here are my own thoughts and opinions. If you have any comments about this post, mention them below. Sharing is caring 😀

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