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I was thinking recently about the idea “any publicity is good publicity.” Is that actually true? It seems counterintuitive.

When the movie Supersize Me was realeased, McDonalds received a lot of negative press about their food. The company went to great lengths to fight this. They even created a forum in the UK titled supersizeme-thedebate.co.uk to tell people what criticisms they had of the movie. Unfortunately the site has been taken down (or I’m too foolish to find it).

McDonalds has had their share of negative press in the past. A while back they created a series of commercials involving a young black male named Calvin who worked at McDonalds. Everyone in his neighborhood was proud of Calvin for having a job. This received a lot of negative coverage for racially stereotyping. McDonalds ended the marketing campaign. They exercised copyright laws to take down all videos on the web. (Luckily, Dave Chapelle created a parody.)

 

But the idea that all publicity is good remains. I think its time that phrase disappeared because people take it too far too often.

Welcome to Prescribing Reality!

My name’s Matt, and I love studying communication. Favorite areas? Nonverbal and persuasion. You could say I have a passion for… well, prescribing reality. I even perform magic as a hobby. Over the past few years I’ve become interested in marketing. I find the  aspects of creating persuasive messages fascinating. It’s not just what’s said but also how it’s presented.

This blog is all about those subtle secrets. How do marketers sell millions of products each year? What ways do they have of convincing the customer their product beats the competition? I’m not going to get philosophical and say it’s an art, but it certainly requires some nontraditional thought. It’s fun to see ads and know what’s going on behind the scenes. Sometimes it’s hilarious.

The short version

As a thank-you for visiting, I figure I’ll give a quick idea of what you can learn here. This has to be one of my favorite commercials to watch:

Comedy gold on so many levels.

Why? Because the advertisement isn’t even about AXE body spray. AXE consistently tops my list of great marketing schemes because it always shows a bunch of spontaneous romance followed by a three-second sound bite and a picture of the spray can. The soothing music completely distracts from what’s actually happening. When you break it down, AXE loves the old cliche: sex sells.

Of course, the best part is obviously the flaming clown.

It will never get old…

In the future, I’ll look at different advertisements more in-depth. Trust me, it only gets better.

Thanks for reading! I look forward to posting more. If you know any advertisements you think are really fun to watch or look at, put the link in the comments below.  Sharing is caring 😀

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