Dear World,  I know you’ve been wondering about the future of my blog. Where is it headed? What life mysteries will Matt elucidate? I’ve got a lot of ideas for future posts, so I wanted to get information out there on what you can expect coming up in the near future:

1. Brochures – Print is far from outdated in business and advertising. Companies are constantly putting out brochures, pamphlets, fliers, etc., to get your attention. I’ll be taking a look at some cool brochures, what works and what doesn’t. I guarantee there will be neat pictures. This will be posted on Sunday or Monday.

2. Live-Tweeting – Twitter is being used in new ways every day, it seems. Live-tweeting events has grown significantly ever since Charlie Sheen’s ego trip trended across the world. In this class assignment, I’m going to be tweeting from an event on campus Monday. Follow me on Twitter @IllusionofMatt, and hear some insights about the world from… Bill Nye the Science Guy. I’ll then put up a post within the week about how efficient and effective live tweeting is, and how businesses make the most of it.

3. Nonverbal Communication – One of my primary goals when creating this blog was to talk about how nonverbal communication in advertising can persuade and transmit messages beyond words. I’m even writing a thesis on that starting in autumn. Unfortunately, I’ve been busy with other projects for class, so I haven’t been able to write as much as I’d like. I alluded to writing two posts in one of my first articles on physical appearance. Look for the expansion pack within these next two weeks.

Edit: I’ve finished them. Check out my simple tips to get better-looking hair for girls and for guys.

4. The Superbowl Archives – I love watching the Superbowl and the commercials that come with it. Every year I make a list of my favorite commercials, so I figured I would put those on the blog. (Hopefully all the videos are on YouTube. Other sites don’t seem to embed videos well.) I’ll then talk a little about why they’re such great pieces of work.


Welcome to Prescribing Reality!

My name’s Matt, and I love studying communication. Favorite areas? Nonverbal and persuasion. You could say I have a passion for… well, prescribing reality. I even perform magic as a hobby. Over the past few years I’ve become interested in marketing. I find the  aspects of creating persuasive messages fascinating. It’s not just what’s said but also how it’s presented.

This blog is all about those subtle secrets. How do marketers sell millions of products each year? What ways do they have of convincing the customer their product beats the competition? I’m not going to get philosophical and say it’s an art, but it certainly requires some nontraditional thought. It’s fun to see ads and know what’s going on behind the scenes. Sometimes it’s hilarious.

The short version

As a thank-you for visiting, I figure I’ll give a quick idea of what you can learn here. This has to be one of my favorite commercials to watch:

Comedy gold on so many levels.

Why? Because the advertisement isn’t even about AXE body spray. AXE consistently tops my list of great marketing schemes because it always shows a bunch of spontaneous romance followed by a three-second sound bite and a picture of the spray can. The soothing music completely distracts from what’s actually happening. When you break it down, AXE loves the old cliche: sex sells.

Of course, the best part is obviously the flaming clown.

It will never get old…

In the future, I’ll look at different advertisements more in-depth. Trust me, it only gets better.

Thanks for reading! I look forward to posting more. If you know any advertisements you think are really fun to watch or look at, put the link in the comments below.  Sharing is caring 😀