Social media is a quickly-growing realm, but people often get caught up in the social part and forget the media aspect. Businesses are racing to create Facebook pages, Twitter accounts, etc. We still can’t calculate the return on investment, but logic assumes the R.O.I. for social media is pretty high.

That’s where businesses are wrong. 1million likes on a Facebook page mean nothing if nobody buys a single product.

Don’t lose sight of the purpose of business.

ImageReality is all about perception. If you believe something is true, then it’s true in your world until proven otherwise. I had a conversation with my dad earlier today about my future career in marketing. Being a little narcissistic, I claimed that I will one day turn my brand name into a dictionary word. There’s a fine line between being a visionary and delusional, and it’s whether or not you succeed.

But some companies have already filtered their way into our reality. When’s the last time it dawned on you that a Band-Aid isn’t an actual thing? Googling is really researching on the internet. No greater marketing exists than prescribing a reality which can only sustain itself with the help of your brand.

The Apple epidemic

CBSNews.com hosts an article naming 10 companies with insanely great marketing. In my opinion, it’s incredibly accurate.

Of course, topping the list is one of the fastest-growing companies in the world, Apple, Inc. How is Apple growing so rapidly? Yeah, it’s a rhetorical question.

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“There’s an app for that.”

Apple has made fantastic strides in posing their products as necessary for small business owners. They market versatility and utility at the same time, which, for these entrepreneurs, means more flexibility. In the world of a small business owner, small business withers and dies without Apple technology.

They haven’t stopped there. Apple is slowly carving it’s name into all computer technology with the invention of the app. Someone very clever realized that the company shares their first three letters with the word. It’s technically a program, but all handheld or touch-screen devices are either downloading apps or doing it wrong. And Apple’s motto is so simple and catchy, too! Unfortunately, no app actually exists for printing counterfeit money, digging graves, or wiping after going to the bathroom.

You can’t spell “friendship” without “social networking”

Social media expands more rapidly than Charlie Sheen’s ego. With so many possible ways to connect to people, social media outlets need to make themselves stand out from the competition. Facebook dominates the competition having several verbs created in its likeness. Does anybody even remember Myspace? (If you answered no, click the link. It shocked me.)

Twitter goes above and beyond the call of duty. Rather than waiting for people to catch on and invent verbiage, Twitter developed its own culture. An account is a twitter, a message is a tweet, and posting messages is tweeting. If you don’t speak the lingo, your only excuse is geriatrics.

[Cliché segway here.] Follow me on Twitter. You should also follow my blog; there’s a link on the home page.

All of the ideas expressed here are my own thoughts and opinions. If you have any comments about this post, mention them below. Sharing is caring 😀