What is Project 80? Mike Faga (@michael_faga), friend and professional blogger, gave me some advice on good blog writing skills. “Keep them short,” he said.

Project 80 is a new series I’m starting. I want to give advice on marketing, blogging, social media, and other strategic communications. But every post in Project 80 will be 80 words or fewer.

So let’s begin.

Lesson one: mysterious headlines grab attention.

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