First, an aesthetically pleasing picture to grab your attention.

I haven’t posted a while, but it’s time to start again. Summer was crazy busy. I worked as Program Director for a Boy Scout summer camp, so I wasn’t really in any position to use technology much. Now that school has started again, that’s changed, and I’m excited to start pumping out more content. Here are some of the exciting things to look for:

  1. Research on Physical Attractiveness – I’m doing my college thesis attractiveness of models in clothing advertising. We know what the ideal person looks like. If you take pictures of a bunch of faces (same sex) and average them together with a computer program, you get a very accurate approximation of the ideal person. What I want to know is how much more attractive that ideal is than models, and why.
  2. Persuasion Theory in Advertising – I want to post some more commercials and break them down. Why are so many of the things we see so compelling? Marketers use specific tactics to get our attention and force us to behave the way they prescribe. It’s a fascinating science with a lot more detail than most people realize.
  3. The Superbowl Archives – I promised this before, but it hasn’t happened yet. Well, it’s going to. I insist.

That’s my plan for now. If you want me to discuss anything, leave a comment below. I’ll do my best to answer any questions. Also, don’t forget to follow me on Twitter @IllusionofMatt, and follow my blog to stay up to date. There’s a button on the right side of the home page.

I hope you all live forever. – Matt